Though Japan has an abundant amount of quality music events, Fuji Rock is widely accepted as the best outdoor music festival. Not only does it have rock music, but it also has techno, electronic, and retro music that plays homage to the past. Fuji Rock is held every August at Naeba Ski Resort in Niigata Prefecture. In 2018 I attended the festival for the first time and was blown away by how organized it was. Not only that, but people respected the rules and kept the outdoor area clean. Unlike festivals in America and the party islands of Thailand, there was no trash or wrappers left on the ground. Not to mention the forest and all of the stages were decorated so beautifully!
In this article I will be recounting my experience of Fuji Rock so that others can take my advice on how to prepare. Fuji Rock will be held on Aug 20 – 22nd this year but unfortunately I will be unable to attend. I look back to my experience with fond memories, however, and may decide to go in the future!
Getting to Fuji Rock & Accommodations
From Tokyo Station you can take the Josetsu shinkansen directly to Echigo Yuzawa Station and then take a 500 yen shuttle ride to Fuji Rock or a taxi. The trip is less than two hours and the shinkansen ticket costs 7,000 yen one way which is quite cheaper than traveling to other cities in Japan.
Since the festival lasts for 3 days, you have the choice of buying individual tickets for the day you want to go or a 3 day ticket. Since this was my first time going, I only went for one day and stayed at a net cafe near Niigata Station. The majority of my Japanese friends went for multiple days and chose to camp at the festival though. A one day ticket costs around 19,000 which may seem expensive, but it is worth it for the lineup and overall experience. The ticket to camp at the festival is 3,000 yen for the whole duration of the fest which will save you a lot of money on hotels. There are some accommodations near the ski resort but they are extremely expensive and sell out fast.
If you are unsure of what you want to do, I would recommend buying a one day ticket in advance and seeing how you feel. Though the early bird tickets always sell out on the Fuji Rock website, there is a chance you can still buy one during the time of the festival.
Pregaming at Echigo Yuzawa Station
Echigo Yuzawa Station is famous for its Ponshukan, which is a facility with walls of mini sake vending machines you can sample and actually get pretty buzzed on. The way it works is you are given 5 tokens for 500 yen and can go around and try 5 flavors of sake. I did this twice so I could get a little tipsy and save money on drinks at the festival. There are almost 100 brands that are all produced in Niigata so sampling them will bring you closer to being a true sake connoisseur. People called this “sake heaven” and I can see exactly why because you can taste everything from sweet to strong. However, if sake is not your thing you can buy other alcohol from surrounding souvenir shops or stop at a convenience store too.
I honestly packed pretty light with my purse, a backpack with a change of clothes, and a water bottle. Obviously if you are camping you will have a heavier load but this festival is convenient enough so you can pick up anything you forgot at the station. After I felt prepared enough I waited for the free shuttle to make its rounds. Since I arrived around 2pm because the artist I wanted to see the most was closing the festival, it was very easy to get a seat.
Experiencing the Fuji Rock
Once you get off the bus the entrance to Fuji Rock is pretty much straight ahead. There are seven main stages and tons of small performance areas scattered throughout the woods. Since I was here mainly to see Skrillex and Maximum the Hormone who were playing at the end of the festival, I had a lot of time to kill so I wandered around to every stage that I could find. The woods were absolutely beautiful and although the festival was huge I never felt over-crowded. I passed by Avicii’s fan-made memorial site and paid my respects. I also made some friends at the bar while looking for Dragondola, which is the longest gondola ride in the world that you can use to reach certain stages but I ended up having too much fun with them and stayed by the main stages. If I go back to Fuji Rock again in the future, I’ll be sure to ride it and take pictures! But for the most part, Fuji Rock is extremely laid back and it’s really easy to make friends and enjoy yourself.
In 2018 Skrillex closed the Green Stage which holds up to nearly 50,000 people. I still remember how hilarious his performance was because he opened it with a meme. The music brought back a ton of memories to back when I was in college and first started listening to EDM. I have never seen him in America, but the Japan crowd was extremely lit and respectful at the same time. I sadly missed the chance to see him perform at WOMB in 2017 but I am so happy I had the chance to see him here at Fuji Rock in 2018. It really meant a lot to me.
Here is an old video I took from my IG:
After this amazing performance ended, it started pouring rain so I decided to take a taxi back to the station but damn was this amazing! I really wished that I could have stayed for another day, but I had plans to go to Sadoshima the next day so in the end this was the best itinerary for me.
I would say Fuji Rock has the best food vendors out of all fests in Japan due to the sheer variety of stalls and also because the fried tofu topped with avocado I tried was out of this world. I’ve never been able to find it at any other music event I’ve been too and really miss it. There’s also a ton of fried food, sandwiches, and ice cream you can try as well. Cocktails were only around 700 yen making them about the same as price what you’d pay at clubs. Although you are not allowed to bring in your own food or cooking equipment, everything here is fairly priced and there are vegetarian and organic options too.
The weirdest ice cream I’ve ever tried in Japan was salty shrimp ice cream at a souvenir shop outside of the festival called Uonuma. The saltiness balanced out the sweetness and I was impressed with how delicious it was. If you’re looking to kill time on your way back to Tokyo then this is a great place to stop!
Like every music event I’ve been to in Japan, Fuji Rock left me with a great impression. I loved the openness of the forest, friendliness of the people, and diversity of the music. Not to mention how good the food was. Depending on what future artists they bring out in the future, I think I will consider going again, especially since the shinkansen ticket is so cheap. Fuji Rock and Summer Sonic are definitely my favorite music fests that are unique to Japan and I can’t wait to experience more!