Venturing to the Theme Parks of Awaji Island: Hello Kitty Smile & Naruto x Boruto Shinobi-zato

The great Hokage watch over Awaji Island.

After we had a fantastic stay in Kobe visiting Rokko Island, Chinatown, and Harborland, we decided to take a road trip to Hyogo Prefecture’s Awaji Island—a rural tropical paradise boasting resorts, farmland, and iconic amusement parks. There are also many beaches here that you can use for recreational fishing and swimming. The main reason I wanted to come here was to see the Naruto x Boruto theme park and also go on a whirlpool cruise, which I will detail in my next article. What I liked most about Awaji is that it had a variety of fascinating attractions enjoyable for all ages. I originally debated about solo tripping and taking the local bus around here, but Awaji is best explored by car. Fortunately my friends were on board with my itinerary and we were able to split the highway tolls while having an amazing vacation here!

Getting to Awaji

Awaji is connected to Kobe and Tokushima by bridge so you can reach the island by car or bus. There are no airports or trains on the island making it hard to get around, so I would recommend renting a car. From Kobe we drove about an hour to get to the central part of the island and were able to see quite a lot during our two day stay. I recommend staying 2-3 days so you have enough time to see all of the attractions you want and spend time on the beach.

For more information on the Awaji buses, please see the official Awaji Tourism website.

Naruto x Boruto Shinobi-zato

Naruto x Boruto Shinobi-zato is a permanent theme park that is part of Nijigen no Mori, a forested area of attractions and events on Awaji Island. This theme park originally opened in 2019 but was temporarily closed due to the effects of the pandemic in 2020. It reopened in 2021 and is now fully operational but requires all visitors to wear masks. As an avid fan of the series in middle school, I simply had to go. I really wished I would have brought my Naruto headband I brought from ebay when I was 12 years old, but it is sitting somewhere at my parents’ house in Michigan. When I visit home later this year I might break it out for old time’s sake. Though I’ve moved on to other anime, Naruto will always have a special place in my heart. I really wish I could show my middle school self these pictures so she could see how badass I am in my twenties.

After purchasing your ticket at the door, you will be handed a small sack containing two ninja scrolls. Basically the whole premise is a giant stamp rally where the aim is to find as many of your ninja allies as possible and collect stamps to master ninjutsu. As soon as you enter the park you will be greeted by cardboard cutouts of all the main characters and see the iconic monument of the great Hokage. If this isn’t weeaboo paradise, I don’t know what is! You can line up on either side of the monument to start an obstacle course. We chose the Uzumaki side, but the Uchiha side is also an option. The course was pretty fun and involved light climbing, door puzzles, and had a slide. The hints are written in Japanese, English, and Chinese so we were able to get through them without issue. The weather was really hot so we were sweating at the end, but collecting our first stamp was ever so satisfying.

After the first course we decided to explore the whole entire park. Past the Hokage monument are the Akatsuki, a large statue of Kurama, and a tiny cave area you can walk through. As you walk through these areas, you can hear character voices giving you hints on where to go. If you keep walking you will eventually loop around to the food and souvenir shop near the entrance of the park. You can order ramen, drinks, and sweets that your favorite characters eat from the series. My favorite thing that I saw in the gift shop was the coconut Kakashi chapstick. As a kid I would have absolutely loved this theme park, but as an adult it was fun looking back on all of the memories this series gave me.

Overall I would recommend spending 1-2 hours here. The entrance fee is a bit pricey but honestly the pictures I took here made it worth it. I really liked how they made half of this park an obstacle course so it felt more like real ninja training instead of something with roller coasters because it wouldn’t be as fitting. I would definitely come here for the meme factor if you are an anime fan.

Address: 2425-2 Kusumoto, Awaji, Hyogo 656-2301
Entrance Fee: 3300 yen (basic admission—shows and additional obstacle courses are more money)

Hello Kitty Smile

Originally we tried to enter a pancake restaurant for breakfast this morning, but since it was located near the central resort area it was too crowded for us to enter. Instead we went to get high tea and seafood at Hello Kitty Smile, which turned out to be a super magical experience even better than our original plan!

Hello Kitty Smile consists of a resort with a fancy cafe, seafood restaurant with an ocean view, and museum of underwater themed Hello Kitty characters. We decided to split the high tea set and order caramel lattes which was a great move. I really enjoyed all of the little cakes and Hello Kitty manjuu that they included in the set. For lunch we went downstairs to the main restaurant and all ordered garlic shrimp plates. The portion sizes were absolutely HUGE!! Awaji is famous for its seafood, namely shrimp, and I can definitely see why. I am happy that we were able to have both cute and hearty meals here.

Afterwards we decided to enter the Hello Kitty “Under the Sea” area which contained a lot of projection mapped images similar to teamLab but on a much smaller scale. It was still very fun to experience and there were a ton of photo ops—namely the trippy room filled with Hello Kitty plush dolls. Additionally I loved seeing the vintage car under the neon lights, the sparkly guitar, and meeting Hello Kitty herself! There was also an arts and crafts area for kids with a bunch of carnival games. I could see this as the ideal vacation for young children, but walking around the museum as an adult was fun too. Plus the view of the ocean was simply beautiful. I felt very relaxed here and was happy with what I saw.

Address: 985-1 Nojimahikinoura, Awaji, Hyogo 656-1721
Entrance Fee: 2300 yen

Godzilla Zipline

One of the best things I saw on this trip was people casually zipling into Godzilla’s mouth outside of the Naruto x Boruto Park:

DOOM!

Unfortunately I was wearing a short skirt so I couldn’t partake, but just watching this was absolutely hilarious! You gotta appreciate the strange things you stumble upon on these rural islands. For more information, please see the Godzilla Interception Operation website.

Thank you for reading the first part of my Awaji Island article series! In my next article, I will be talking about the whirlpool cruise, beaches, and my accommodation. Please look forward to it~